| 河北省农产品品牌化发展的问题及对策研究 |
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| 引用本文： | 马永青,张志鹏. 河北省农产品品牌化发展的问题及对策研究[J]. 安徽农业科学, 2011, 39(32): 20162-20163,20186 |
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| 作者姓名： | 马永青 张志鹏 |
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| 作者单位： | 河北农业大学经贸学院,河北保定,071001 |
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| 基金项目： | 河北农业大学非生命学科课题“河北省农产品品牌化发展研究”(Fs20091102);“河北省农产品市场研究”(Fs20101101) |
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| 摘 要： | 在分析目前河北省品牌化发展中存在的问题的基础上,提出加大政府引导和扶持的力度、挖掘提高农产品品牌价值的途径、树立正确的名牌观念、建立农产品品牌提升服务机构和完善农产品标准化建设等促进河北省农产品品牌化发展的具体对策。
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| 关 键 词： | 河北省 农产品 品牌 |
Problems and Countermeasures of Brand Development of Agricultural Products in Hebei Province |
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| Affiliation: | MA Yong-qing et al(Economic and Trade University,Hebei Agricultural University,Baoding,Hebei 071001) |
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| Abstract: | Based on analyzing the existing problems,several specific countermeasures for promoting brand development of agricultural products in Hebei Province were put forward,for example,increasing government's guidance and supporting,excavating the way for improvement of brand value,developing a correct name brand idea,establishing service organization to improve the brand of agricultural products,perfecting standardization construction and so on. |
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| Keywords: | Hebei Province Agricultural product Brand |
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