| 基于SWOT分析的自助型农场发展对策 |
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| 引用本文： | 付秀丽,夏明营. 基于SWOT分析的自助型农场发展对策[J]. 安徽农业科学, 2011, 39(32): 20107-20108,20172 |
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| 作者姓名： | 付秀丽 夏明营 |
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| 作者单位： | 西北师范大学地理与环境科学学院,甘肃兰州,730070 |
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| 摘 要： | 利用SWOT分析方法从优势、劣势、机遇和挑战4个方面对我国DIY农场的发展现状进行分析,并在此基础上提出了DIY农场可持续发展的对策,即：做好市场调研、充分利用资源、人性化管理、注重多样化和特色化服务和向大众化方向发展等。
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| 关 键 词： | 发展对策 SWOT分析 休闲农业 |
Study on Development Strategy of DIY Farm Based on SWOT Analysis |
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| Affiliation: | FU Xiu-li et al(College of Geography and Environmental Science,Northwest Normal University,Lanzhou,Gansu 730070) |
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| Abstract: | SWOT analysis method is adopted to analyze current development situations of DIY farms in China from strengths,weaknesses,opportunities and threats.On the basis of analyses,we put forward strategies for sustainable development of DIY farms,including market investigation and research,full utilization of resources,human-based management,diverse and characteristic services,as well as low price and public-oriented development,etc. |
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| Keywords: | Development strategies SWOT analysis Leisure agriculture |
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