| 环首都贫困县农产品品牌实施策略研究 |
| |
| 引用本文： | 邢新宇,胡 建,梁 山,田 丰,李建芳. 环首都贫困县农产品品牌实施策略研究[J]. 天津农业科学, 2014, 0(5): 112-115 |
| |
| 作者姓名： | 邢新宇 胡 建 梁 山 田 丰 李建芳 |
| |
| 作者单位： | [1]河北农业大学,河北保定071000 [2]保定市农业局,河北保定071000 |
| |
| 基金项目： | 河北省统计局项目（2013HY20）;河北省社会科学发展研究青年课题（201304078）;河北省社会科学发展研究课题（201303197）;河北农大社科基金（SK20121502）阶段性成果 |
| |
| 摘 要： | 环首都贫困县处于近京区,地理位置优越,多年来担当首都生态屏障,土地污染较轻。因此,其依靠资源优势,通过优化生产方式、品牌营销等手段,秉承"感恩、诚信、原汁原味"等理念,生产差异化农产品,打造贫困县初级农产品品牌,赢得首都及环首都富裕县城中等收入以上消费群体的信赖,走脱贫致富兼济天下之路。
|
| 关 键 词： | 初级农产品品牌 标准化 脱贫 |
Research of Agricultural Products Brand Implementation Strategy in Poverty-stricken Counties Around the Capital |
| |
| XING Xin-yu,HU Jian,LIANG Shan,TIAN Feng,LI Jian-fang. Research of Agricultural Products Brand Implementation Strategy in Poverty-stricken Counties Around the Capital[J]. Tianjin Agricultural Sciences, 2014, 0(5): 112-115 |
| |
| Authors: | XING Xin-yu HU Jian LIANG Shan TIAN Feng LI Jian-fang |
| |
| Affiliation: | 1.Agriclutural University of Hebei, Baoding, Hebei 071000, China; 2.Agricultural Bureau of Baoding, Baoding, Hebei 071000, China) |
| |
| Abstract: | Because of the superior geographical location, the poverty-stricken counties around the capital have been the capital＇s ecological barrier for many years and the land pollution of these areas is lighter. Therefore, we can rely on the resource advantages to product differentiation of agricultural products by optimizing the mode of product, brand marketing and adhering to the ＂Thanksgiving, Integrity, Authentic＂ concept ,then make primary agricultural products brand in the counties around the capital, and finally become rich by selling the products to the consumers whose income is higher than middle-income. |
| |
| Keywords: | primary agricultural products brand standardized out of poverty |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
