| 蟒河生态旅游风景区的SWOT分析与发展对策 |
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| 引用本文： | 徐福慧,韩飞,姚延祷. 蟒河生态旅游风景区的SWOT分析与发展对策[J]. 山西林业科技, 2013, 0(3): 9-11,64 |
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| 作者姓名： | 徐福慧 韩飞 姚延祷 |
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| 作者单位： | [1]山西农业大学,山西太谷030801 [2]山西省中条山国有林管理局,山西侯马043000 |
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| 摘 要： | 运用SWOT分析法对山西蟒河生态旅游风景区优势、劣势、机遇和威胁进行了详细分析,进一步认识到其自身发展中存在的优势和不足,并针对当地旅游区特色景点建设提出定位与规划、旅游产品开发、整体营销和人才队伍建设等一系列建议,促使其真正做到科学发展与生态文明相融合。
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| 关 键 词： | 山西蟒河 生态旅游 SWOT分析 发展对策 |
SWOT Analysis and Development Countermeasure in Manghe Ecological Tourism Scenic Spot |
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| Affiliation: | Xu Fuhui Han Fei Yao Yantao ( 1. Shanxi Agriculture University, 0＂30801 Taigu, China; 2. National Forestry Management Bureau of Zhongtiao Mountain, OgO Houma, China) |
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| Abstract: | Strengths, weaknesses, opportunities and threats were analyzed in detail by SWOT analysis in Manghe ecological tourism scenic spot in Shanxi, and the author realized further its own existing strength and weakness in the development. Location and planning, tourism product development, whole marketing and the talent team construction and a series of opin- ion suggestion based on the local characteristic tourism scenic spot construction were put forward to integrat truly scientific development with the ecological civilization. |
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| Keywords: | Shanxi Manghe Ecological tourism SWOT analysis Development countermeasure |
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