| 我国中小弱势企业的营销现状及对策 |
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| 引用本文： | 吴颢. 我国中小弱势企业的营销现状及对策[J]. 安徽农业大学学报, 2006, 0(2): 31-33 |
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| 作者姓名： | 吴颢 |
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| 作者单位： | 安徽职业技术学院工商管理系 |
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| 摘 要： | 近年来我国中小弱势企业在经济发展中正扮演着越来越重要的角色,但也存在一些问题。本文阐述了我国中小弱势企业发展现状、特点以及发展过程中存在的问题,并对我国中小弱势企业的战略性发展提出了对策建议。
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| 关 键 词： | 弱势企业 营销策略 营销控制 |
The Marketing Status and Corresponding Strategies of Small Disadvantaged Business in China |
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| WU Hao. The Marketing Status and Corresponding Strategies of Small Disadvantaged Business in China[J]. Journal of Anhui Agricultural University, 2006, 0(2): 31-33 |
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| Authors: | WU Hao |
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| Affiliation: | Dep.of Business Management,Anhui Vocational Technical College |
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| Abstract: | Our small disadvantaged business play an increasing important role in economic development these years but there are also some problems during the developing process.The paper expounds the small disadvantaged business status,characteristics and problems and puts forward the suggestions for the strategic development of small disadvantaged business. |
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| Keywords: | small disadvantaged business marketing strategies marketing control |
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