| 特殊语境中英汉广告语言的共性研究 |
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| 引用本文： | 易来宾,胡东平. 特殊语境中英汉广告语言的共性研究[J]. 中南林业科技大学学报(自然科学版), 2004, 24(3): 97-100 |
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| 作者姓名： | 易来宾 胡东平 |
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| 作者单位： | 湖南农业大学外国语学院，湖南农业大学外国语学院 湖南长沙410128，湖南长沙410128 |
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| 摘 要： | 从语义学和语用学的角度分析对比英汉两种不同语言的广告语特色,从而挖掘两者之间的内在联系和共性特征.通过广告语标题、广告语词法、广告语句法和广告语修辞四个方面的探讨,我们发现英汉广告语言存在诸多共性,而且有许多语言现象有待进一步研究.
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| 关 键 词： | 英语 语境 广告语言 共性 |
| 文章编号： | 1000-2502(2004)03-0097-04 |
| 修稿时间： | 2003-06-15 |
On the Commonness of Chinese and English Advertisement Language in Special Contexts |
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| YI Lai-bin,HU Dong-ping. On the Commonness of Chinese and English Advertisement Language in Special Contexts[J]. , 2004, 24(3): 97-100 |
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| Authors: | YI Lai-bin HU Dong-ping |
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| Abstract: | Advertisement language comes out of special contexts. In order to discover the mutual relationship and commonness between Chinese and English advertisement language, the authors try to analyze and compare their language characteristics in accordance with Semantics and Pragmatics. After probing into their topics, word choices, syntax and rhetoric,the authors find that Chinese and English advertisement languages share a lot of common characters, and that there are a lot of other language characters that deserve further discussions. |
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| Keywords: | semantics pragmatics context advertisement language commonness |
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