| 农村蔬菜批发市场营销策略探究——以山东诸城龙都街道善士市场为例 |
| |
| 引用本文： | 孙文文,刘相兵. 农村蔬菜批发市场营销策略探究——以山东诸城龙都街道善士市场为例[J]. 安徽农业科学, 2010, 38(31): 17936-17939 |
| |
| 作者姓名： | 孙文文 刘相兵 |
| |
| 作者单位： | 烟台大学经济与工商管理学院; |
| |
| 摘 要： | 以山东省诸城市龙都街道办事处的善士蔬菜批发市场为考察对象，通过营销环境模型对善士市场进行分析，在此基础上结合现状分析了其营销策略——产品策略、价格策略、分销策略、促销策略、服务人员策略、服务环境策略等。
|
| 关 键 词： | 农村 蔬菜批发市场 营销环境分析 营销策略 |
The Marketing Strategy Research of Rural Vegetable Wholesale Market |
| |
| SUN Wen-wen et al. The Marketing Strategy Research of Rural Vegetable Wholesale Market[J]. Journal of Anhui Agricultural Sciences, 2010, 38(31): 17936-17939 |
| |
| Authors: | SUN Wen-wen et al |
| |
| Affiliation: | SUN Wen-wen et al(Department of Economic and Business Administration,Yantai University,Yantai,Shandong 264005) |
| |
| Abstract: | The paper took the Vegetable Wholesale Market of Shanshi market,Longdu Street,Zhucheng city in Shandong province as a study object,using the marketing environment model,analyzed the marketing strategy combining with the present situation-product strategy,price strategy,distribution strategy,promotion strategy,service personnel strategy,service environment strategy,etc. |
| |
| Keywords: | Countryside Vegetable wholesale market Marketing environment analysis Marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
