"三口之家"京郊旅游目的地选择影响因素分析

"三口之家"作为目前我国的主要家庭模式,是家庭旅游市场的重要组成部分."三口之家"京郊游已经成为北京及周边区域家庭生活的常态之一.针对北京市三口之家的社会人口学特征、旅游动机、旅游信息来源、旅游决策、旅游偏好与京郊游目的地选择、满意度和重游意愿等因素的调查分析,发现目前针对"三口之家"出游情况还需要进一步从环境保护、食宿、营销宣传等方面入手进行相关改进与提升,促进京郊旅游目的地的发展.

The Influence Factors Analysis on the Choice of Tourism Destination of aFamily of three in Beijing Suburbs

A family of three as the main family pattern in China, is an important part of familytravel market. Beijing suburbs tourism of A family of three has become one of the normal family life inBeijing and the surrounding areas. The investigation and analysis on social demographic characteristics,travel motivation, travel information source, the decision-making of tourism, tourist preference and thechoice of Beijing suburbs tourism destination, satisfaction and revisit intention factors of a family ofthree showed that the current situation for a family of three travel is also needed to be further improvedin the environmental protection, food and accommodation, marketing and other aspects to promote thedevelopment of Beijing suburbs tourism destination.