扬州市农产品品牌建设现状及对策分析

农产品品牌化对提高农产品的市场竞争力，促进农产品的生产与销售、提高农业效益、增加农民收入都有积极作用。近年来，在“品牌兴农”战略指导下，扬州市农产品品牌的数量和质量有了大幅度提高，品牌价值逐步显现，农产品效益显著增强，但同时还存在商标拥有及利用率低、农产品标准化程度低、市场竞争力弱等诸多问题，需要政府、行业协会、企业和农户的共同努力来解决。

The Situation and Countermeasures of Yangzhou Agricultural Products'Brand Building

Agricultural products' branding has positive effect in many ways, such as improving the market competitiveness , promoting the production and marketing of agricultural products.In recent years, under the guidance of the brand agriculture strategy, the quantity and quality of agricultural products brand has been greatly improved in Yangzhou, the brand value gradually revealed, agricultural efficiency significantly increased, but at the same time there are low trademark owners and utilization, the low degree of standardization of agricultural products, weak market competitiveness, and many other problems, needs the government, industry associations, enterprises and farmers to work together to solve.