| 高校品牌竞争优势及其法则 |
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| 引用本文： | 谢祁.高校品牌竞争优势及其法则[J].河北农业大学学报(农林教育版),2006,8(4):5-6,17. |
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| 作者姓名： | 谢祁 |
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| 作者单位： | 湖南财经高等专科学校,湖南,长沙,410005 |
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| 摘 要： | 为增强学校的竞争实力,通过对高教市场特征的分析,阐明新形势下高校品牌竞争优势,并从校长领导、办学特色、品牌营销等方面选择相对竞争优势等策略,提出要以异分性为切入点树品牌形象、借鉴企业化经营管理模式改善学校教育管理的品牌市场竞争法则。
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| 关 键 词： | 高校 品牌 优势 法则 市场竞争 |
| 文章编号： | 1008-6927（2006）04-0005-03 |
| 收稿时间： | 2006-05-16 |
| 修稿时间： | 2006年5月16日 |
Competitive advantages and rules of university brand |
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| XIE Qi.Competitive advantages and rules of university brand[J].Journal of Agricultural University of Hebei,2006,8(4):5-6,17. |
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| Authors: | XIE Qi |
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| Abstract: | It is of great importance and urgency for colleges and universities to increase their brand awareness,so that colleges and universities can own their characteristics,and also enhance their competitive power.By analysing the feature of university education market,this article charified the strategy for university to establish competitive advantages of brand under a new condition,and put forward the brand market competition rules which university adopted. |
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| Keywords: | colleges and universities brands advantage rules market competition |
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