全面乡村振兴背景下江西茶旅融合发展路径研究——以江西资溪县为例

发挥地方资源优势,推进产业融合,形成新业态,是乡村振兴发展的大方向。茶旅融合将茶文化活动与旅游融合在一起,实现茶产业链与旅游产业链的有机融合,从而提升茶业附加值与乡村旅游的文化品位,助力茶旅业提质增效、转型升级。茶旅产业融合是资源、品牌、人才整合的系统工程,成功的茶旅融合实践是实现区域茶旅产业可持续发展的有效途径。本文以资溪县为例,从分析其生态优势及茶旅产业发展现状入手,着力探索提升"资溪白茶"地位、助推经济发展的茶旅融合发展路径和方法。

Research on the Development Path of Tea-Tourism Integration Under the Comprehensive Rural Revitalization:Taking Zixi County in Jiangxi Province as an Example

It is the general direction of rural revitalization and development to take full advantage of local resources,promote industrial integration and form new forms of business.Tea-tourism integration integrates tea culture activities with tourism,and realizes the organic integration of tea industrial chain and tourism chain,thus enhancing the added value of tea industry and the cultural taste of rural tourism,helping the tea tourism industry to improve quality and efficiency,transform and upgrade.The tea-tourism integration is a systematic project of integrating resources,brands and talents.Successful tea-tourism integration is an effective way to realize the sustainable development of regional tea and tourism industries.Taking Zixi County as an example,based on the analysis of its ecological advantages and the development status of tea and tourism industry,this paper focuses on exploring the way and method of tea-tourism integration to promote the status of"Zixi White Tea"and boost economic development.