行业高校更名的理性回归

具有行业背景的高校在更名时纷纷脱掉行业的外衣,导致行业高校校名趋同、办学定位模糊,品牌效应缺失,校史断裂,因此呼吁行业高校更名的理性回归是必要的。加强学科之间的融合,弘扬独具特色的校园文化,国家加大对行业高校的扶持力度,则为行业高校更名理性回归提供了可行性。

On the Rational Returning of Professional University’s Renaming

When the colleges and universities with the profession background change their names,they usually take off the profession icons.In the case of colleges and universities’ names changing towards convergence and monotony,the orientation of running a school becoming fuzzy,the lack of brand effect and history disruption,it is necessary and feasible to call on professional universities to return to the rational renaming.Wuhan Textile University restarts its original names,beneficial for the development of professional University.Taking Wuhan Textile University renaming history for an example,this paper analyzes the reason why these colleges and universities change their names,the current situation after they have changed their names,and the condition for these colleges and universities to rename with the rational regression.