茶包装年轻态视觉形象设计探讨

近年来,新兴茶饮品牌发展迅速,茶饮由中老年群体逐渐拓展到年轻群体,传统的茶包装设计难以满足现代年轻消费者的审美诉求。根据年轻消费者的消费心理和实际需求,分别从茶包装材料的选择、包装结构和视觉传达设计三个方面深入分析了年轻态茶品牌包装的设计方法。年轻态茶品牌包装为年轻消费者提供了更时尚、更趣味、更便捷的茶叶包装选择,拉近了茶与年轻人之间的距离,对开拓年轻消费市场具有重要意义。

Discussion on the Design of Youth-oriented Visual Image of Tea Packaging

In recent years,with the rapid development of new tea brands,tea has gradually expanded from middle-aged and elderly groups to younger ones.Traditional tea brand packaging design has become difficult to meet the aesthetic demands of modern younger consumers.This paper analyzes the design methods of youth-oriented tea brand packaging from three aspects:the selection of tea packaging material,packaging structure and visual communication design according to the consumer psychology and actual demand of young consumers.Youth-oriented tea brand packaging design provides more fashionable,interesting and convenient tea packaging options for young consumers.It is of great significance to shorten the distance between tea and young people,and to expand the young consumer market.