农民工跨城乡文化传播作用研究

对农民工在城市和农村文化的互动传播中的双向传播进行了研究,结果表明:农民工通过其传播行为在一定程度上影响着传统束缚下的农村社会,然而由于农民工自身的局限性和大众传媒环境的制约,其传播与接收具有一定的混杂性、低层次性和不均衡表现。在此基础上,提出应该充分发挥政府机构的协调管理职能、大众传媒的引领建构作用以及提升农民工的大众传媒素养的对策。

Study on the Role of Rural Migrant Workers in the Dissemination of Urban and Rural Culture

The role of rural migrant workers in the dissemination of urban and rural culture was studied.The results showed that migrant workers influence traditional restrained rural society to a certain extent through dissemination,while the dissemination and reception have the performance of low-level,imbalance and hybrid for migrant workers’ limitation and mass media’ s restraint.On the basis of this,several countermeasures were put forward,such as fully display government’s coordinating role and mass media’s guiding function,promoting migrant workers’ quality.