Business model for developing strategies of forest cooperatives. Evidence from an emerging business environment in Greece

ABSTRACT

Forest cooperatives are essentially a form of entrepreneurship. However, they are confronted by various problems and they cannot pay enough attention to value creation. The aim of this paper is twofold: (a) the identification of the structural factors supporting the function of Greek forest cooperatives and the exploration of the possibilities of applying business model innovation to them; (b) the investigation of how the development of an integrated business model can help cooperatives stay ahead in the innovation game, while securing sustainability. By applying business modeling procedures to the forest cooperatives of the Region of Thessaly (Greece) this paper presents, the implementation of innovative development strategy, within the current legislative framework. Results show that the business model approach gives them the ability to develop a shared vision for value creation and delivering through the establishment of a framework related to sustainable forest management based on creation of bonds for achieving a win-win strategy, satisfying the increasing needs for innovative forest-based products, which constitutes a challenge for the sustainable management of forests. We argue that this is the first time this approach has been made regarding forest cooperatives in Greece in relation to the emerging parameters of the general business environment.