基于量化分析下的高校图书馆阅读推广体系构建

伴随移动互联网技术深入发展，读者阅读习惯逐渐转变，同质化、低水平的图书馆阅读推广活动日益呈现出目标与成效彼此缺失态势。文章探讨了高校图书馆阅读推广定义和特点，并以铜陵职业技术学院图书馆历年来开展的阅读推广服务、日常管理以及学院教学管理工作等数据为依据，从图书馆、读者两个角度分析了阅读推广过程中活动组织、目标定位、推广成效上存在的问题，提出图书馆应该通过健全机构主体、细化客体目标、拓宽推广渠道来构建合理的阅读推广体系，从而促进阅读推广转型升级，提高阅读推广活动质量和目标成效。

Construction of University Library Reading Promotion System Based on Quantitative Analysis

With the development of mobile internet technology and the changing of reader’s reading habit, the homogeneous and low-level library reading promotion has become inconsistent in its goal and result.This paper discussed the definition and characteristics of university library reading promotion. Based on the reading promotion service and daily management as well as the teaching management of Tongling Polytechnic Library, it analyzed the existing problems in activity organization, target location and promotion effects from the view of library and reader. It then proposed that library should strengthen institution subject, refine object goal and widen promotion channel to construct reasonable reading promotion system, so as to promote the transformation and upgrade of reading promotion and improve the quality and effect of reading promotion.