| 基于微信平台的图书营销策略研究 |
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| 引用本文： | 冯静. 基于微信平台的图书营销策略研究[J]. 农业图书情报学刊, 2016, 28(12): 106-110. DOI: 10.13998/j.cnki.issn1002-1248.2016.12.025 |
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| 作者姓名： | 冯静 |
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| 作者单位： | 哈尔滨市图书馆,黑龙江 哈尔滨 150080 |
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| 摘 要： | 微信是继微博营销以后国内主要的社交媒体,是企业宣传自身的一种重要工具,备受业界的青睐。微信平台的快速发展使传统的图书营销受到巨大影响并产生改变。笔者从三个方面来讨论图书微信营销,首先了解利用微信进行图书营销的现状及方法,然后分析利用微信进行图书营销时存在哪些问题,最后总结正确进利用微信进行图书营销的策略。
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| 关 键 词： | 微信营销 图书营销 营销策略 |
Book Marketing Strategy Based on Wechat Platform |
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| FENG Jing. Book Marketing Strategy Based on Wechat Platform[J]. Journal of Library and Information Sciences in Agriculture, 2016, 28(12): 106-110. DOI: 10.13998/j.cnki.issn1002-1248.2016.12.025 |
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| Authors: | FENG Jing |
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| Affiliation: | Harbin Library, Heilongjiang Harbin 150080, China |
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| Abstract: | Wechat is the major social media after micro-blog, which is an important tool for enterprises to promote their marketing. The rapid development of wechat platform has greatly shocked and changed the traditional book marketing. This paper discusses wechat book marketing from three aspects: first, analyzing the current situation and methods of wechat book marketing; then, proposing the existing problems; finally, summarizing the wechat book marketing strategies. |
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| Keywords: | we-chat marketing |
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