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提高学报质量创建期刊品牌
引用本文:夏娟,李航. 提高学报质量创建期刊品牌[J]. 四川畜牧兽医学院学报, 2008, 0(2): 159-161
作者姓名:夏娟  李航
作者单位:西南大学学报编辑部,重庆400715
摘    要:质量是学术刊物的生命线。高校学报是一个学术交流最重要、最有效的载体。提高学报质量,创建品牌期刊是学报事业发展的需要。论文从四个不同的方面,以求新、求变、务实的态度,探索了提高学报质量、创建品牌期刊的新路。

关 键 词:学报  期刊  质量  品牌

Improve the Quality of University Journals and Build Their Famous Brands
XIA Juan,LI Hang. Improve the Quality of University Journals and Build Their Famous Brands[J]. Journal of Sichuan Institute of Animal Husbandry and Veterinary Medicine, 2008, 0(2): 159-161
Authors:XIA Juan  LI Hang
Affiliation:( Editorial Department of the Journal of Southwest University, Southwest University, Chongqing 400715, Chuna)
Abstract:Quality is the lifeline for academic journals. University journals are the most important and effective carrier for academic exchanges. For the development of university journals, it is necessary to improve their quality and build famous brands. This paper discusses the new approaches to improving the quality and building famous brands of journals from four different perspectives with a pragmatic attitude of new thought and new changes.
Keywords:university journal  journal  quality  famous brand
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