当前图书馆微信公众号运营现状及优化路径研究

图书馆微信公众号的建设与推广,是图书馆对外宣传的重要方式,同时也是不断提升图书馆竞争力的关键。从当前图书馆的发展来看,一味采取传统的图书馆管理模式,已经无法最大限度发挥图书馆的功能,也很难实现图书馆与读者的双向互动。因此,必须借助于新媒体手段,大力推进图书馆微信公众号运营,增强与用户的交互性,提升用户黏性。重点围绕当前图书馆微信公众号运营现状来进行分析,并为之提供多元化的优化路径。

The Current Situation and Optimization Path of Wechat Official Accounts in Library

The construction and promotion of wechat official account is an important way to publicize the library, and also the key to improve the competitiveness of library. From the current development of library, traditional library management mode is difficult to maximize the function of library, or achieve the two-way interaction between library and readers. Therefore, it must use the means of new media to vigorously promote the operation of library's wechat official account, enhance the interaction with the user, improve user stickiness. This paper focused on the current status of library's wechat official account and provided a variety of optimization path.