官方微信经营在高校图书馆中的运用——以上海大学图书馆为例

作为中国当今最流行的移动社交APP,微信给中国高校图书馆带来了新的挑战和机遇。以上海大学图书馆运用微信进行推广经营为案例,展示了微信在智能手机移动客户端为读者带来的便利,例如检索图书、查阅个人借书记录、办理续借,图书馆设施使用,品牌活动推广,评比展示等。说明微信是图书馆推广经营服务的新平台,是读者的移动图书馆,是图书馆应对移动阅读服务、保有连结用户的重要推广渠道,是图书馆创新服务的新增长点。

The Application of Official Wechat Management in University Libraries——Taking Shanghai University Library as an Example

As the most popular mobile social APP in China, wechat brings powerful opportunities as well as challenges to university libraries. This paper described a case study on how Shanghai University Library implemented wechat app to promote and manage library service. The results showed the benefits brought by wechat app in mobile client, as easy and quick access to library collection, personal library records, books renewal, library facilities utilization and brand activity promotion, and demonstrated that wechat has become a new powerful platform for promoting and managing library service, the mobile library for readers, an important channel for library to respond to mobile reading service and maintain relationship with patrons, as well as a new growth pole for library innovation.