基于网络数据的洛阳市王城公园景观形象感知研究

以互联网络游客评论为数据来源，通过网络文本分析法，从词频分析、社会网络和语义分析、情感分析3个方面对洛阳市王城公园景观形象感知进行分析，以了解王城公园旅游地形象。结果表明，王城公园景观形象由空间场地、植物景观、景观设施和人文景观组成；游客感知由游客关注点、游客行为特征以及游客评价组成；游客对王城公园的整体感知印象较好，情感倾向以正面为主，负面情绪多集中在服务管理、景观设施和景观维护等方面。最后，基于为游客提供更优质的游憩体验，提出改善设施服务、提升互动体验、丰富景观内涵、加强高峰期与数字化的管理等优化建议。

Landscape Image Perception of Wangcheng Park in Luoyang City Based on Network Data

Based on the data source of online tourist reviews, this study used web text analysis method to analyze the perception of the landscape image of Wangcheng Park in Luoyang City from three aspects of word frequency analysis, social network and semantic analysis, and emotional analysis, to understand the image of Wangcheng Park. The results indicated that the landscape image of Wangcheng Park consisted of spatial sites, plant landscapes, landscape facilities and cultural landscapes; tourist perception was composed of focus, behavioral characteristics and evaluation; tourists had a good overall perception and impression of Wangcheng Park, with a positive emotional tendency and negative emotions mainly concentrated in service management, landscape facilities, and landscape maintenance. Finally, this paper proposed to improve facility services, enhance interactive experiences, enrich landscape connotations, and strengthen peak season and digital management, to provide tourists with a better recreational experience.