| 新疆伊犁河谷地区旅游产品开发的战略研究 |
| |
| 引用本文： | 孙浩捷,汪宇明. 新疆伊犁河谷地区旅游产品开发的战略研究[J]. 干旱区资源与环境, 2009, 23(11): 134-138 |
| |
| 作者姓名： | 孙浩捷 汪宇明 |
| |
| 作者单位： | 新疆师范大学地理科学与旅游学院,乌鲁木齐,830054;华东师范大学中国现代城市研究中心,上海,200062 |
| |
| 基金项目： | 国家社会科学基金;新疆维吾尔自治区项目 |
| |
| 摘 要： | 区域旅游产品开发方案制定与产品类型策划是区域旅游规划中最具创意的研究环节。以伊犁河谷地区为例,遵循旅游产品策划与创新的战略逻辑结构,提出了伊犁河谷地区三大主导系列产品、三大专项系列产品的旅游产品开发战略方案。以期对该区域旅游业竞争力的提升,最大化区域旅游资源效益,实现旅游新的发展有所裨益。
|
| 关 键 词： | 旅游产品策划 旅游产品集群 伊犁河谷 |
Study on the tourism production exploitation in Yili Valley of Xinjiang |
| |
| Abstract: | The regional tourism product designing are the most innovative aspect of the tourism planning.Yili Valley tourism area was taken as a case according to the logical structure of tourism products planning and innovation.It proposed that Yili valley should cultivate and develop a powerful ecological leisure travel products cluster system.It also gave some new ideas about developing Yili Valley's tourist products,such as three leading line products,three special line products which supports the whole system.It was helpful to enhance the tourism competitiveness and maximize the benefits of tourism resources for further development of study area. |
| |
| Keywords: | tourism product designing tourism product cluster Yili Valley |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
