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社会学习、环境认知对农户亲环境行为影响研究
引用本文:丁翔,李世平,南灵,郭清卉.社会学习、环境认知对农户亲环境行为影响研究[J].干旱区资源与环境,2021,35(2):34-40.
作者姓名:丁翔  李世平  南灵  郭清卉
作者单位:西北农林科技大学经济管理学院,杨凌712100;西安外国语大学经济金融学院,西安710128;西安外国语大学绿色增长理论与实现路径研究创新团队,西安710128
基金项目:国家社会科学基金项目(17BJY067)资助。
摘    要:基于山东、陕西、甘肃省710份调研数据,通过结构方程模型分析社会学习、环境认知对农户亲环境行为的影响.结果表明:(1)环境认知能够直接正向影响农户亲环境行为,标准化路径系数为0.090;(2)社会学习对农户亲环境行为有直接负向影响,并通过环境认知也会间接负向影响农户亲环境行为,标准化路径系数分别为-0.400、-0.0...

关 键 词:亲环境  社会学习  环境认知  农户行为

Impact of social learning and environmental cognition on farmers'pro-environmental behavior
DING Xiang,LI Shiping,NAN Ling,GUO Qinghui.Impact of social learning and environmental cognition on farmers'pro-environmental behavior[J].Journal of Arid Land Resources and Environment,2021,35(2):34-40.
Authors:DING Xiang  LI Shiping  NAN Ling  GUO Qinghui
Institution:(College of Economic and Management,Northwest A&F University,Yangling 712100,China;School of Economy and Finance,Xi'an International Studies University,Xi'an 710128,China;Green Growth Theory and Implementation Path Research Innovation Team,Xi'an International Studies University,Xi'an 710128,China)
Abstract:Based on 710 survey data from Shandong,Shaanxi and Gansu provinces,the effect of social learning and environmental cognition on farmers'pro-environment behavior was analyzed through a structural equation model.The results show that:(1)Environmental cognition can directly and positively affect farmers'pro-environmental behavior.(2)Social learning not only negatively and directly impacts on the farmers'pro-environmental behavior,but also negatively and indirectly impacts on the farmers'pro-environmental behavior through environmental cognition.It is proposed that the government should establish a subsidy system for pro-environmental behaviors to reduce the short-term costs and risks borne by farmers when they implement pro-environmental behaviors.In the process of propaganda,the government should pay attention to the comprehensiveness of knowledge,improve the environmental cognition level of farmers,set up model households for implementing pro-environmental behaviors,standardize social learning approach and promote the transformation of farmers into pro-environmental behaviors.
Keywords:pro-environmental behavior  social learning  environmental cognition  farmer
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