茶叶包装设计研究

包装设计的重要功能是激发消费者的购买欲。这种购买心理可以通过包装的视觉冲击而触发。茶叶的包装作为商品与消费者之间的信息纽带，对其文化性的要求更显得突出。好的茶叶包装不仅可以提高销售份额，更可以提升品牌形象，使我国传统的茶文化得以更广泛的传播。本文主要介绍了目前常用的包装方法和茶叶包装设计理念。

Research on Tea Packaging Design

Packaging design is an important function to stimulate consumer purchase.The purchase incentive can be triggerd by the pack＇s visual impact.The packaging of tea as a commodity and consumer information link between their culture and the requirements of the more prominent good tea packaging can not only enhance the share of sales,but also enhance the brand image of our country＇s traditional tea culture to the wider dissemination. This paper describes the current commonly used method of packaging and tea packaging design.