基于旅游地生命周期的乡村旅游开发研究

该研究阐述了旅游地生命周期理论的提出历程,基本内涵,以及研究进展;利用该理论分析了我国乡村旅游的发展。我国乡村旅游总体经历了探索、参与、发展阶段,目前正处于成熟发展的巩固阶段。但我国地域辽阔、各地区乡村旅游发展进程差异较大,应结合当地实际界定乡村旅游的区域发展水平和发展阶段;同时,为了使我国乡村旅游在经历巩固阶段之后,避免进入衰弱阶段,笔者提出实现其可持续发展的6条建议：即统一规划、增强吸引力,加大宣传促销、提高知名度,加强政府指导管理、培养高素质旅游人才,加强区域合作、提高竞争实力,突出生态主体、注重旅游产品整合。

Study on Rural Tourism Development Based on Resort Life Cycle

This paper expounded the proposing process,basic content and development of Resort Life Cycle Theory and analyzed rural tourism development in our country by using this theory.Rural tourism in our country generally experienced exploration,participation and development period,and now was in consolidated phase.However,as China covered a large territory and rural tourism development differed greatly from place to place,the regional developmental level and developmental stage of rural tourism should be indentified according to local actual conditions.Meanwhile,in order to prevent rural tourism in our country from entering downturn stage after consolidation stage,the author put forward six suggestions on achieving sustainable development,that is,overall planning and strengthening attractive power;intensifying sales promotion and improving popularity;enhancing government's guide management and cultivating high-quality tourist talents;strengthening regional cooperation and promoting competitive strength;highlighting ecological subject and emphasizing integration of tourism production.