| 基于顾客感知价值正面比较的顾客满意分析 |
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| 引用本文： | 文智强,褚红春. 基于顾客感知价值正面比较的顾客满意分析[J]. 云南农业大学学报(自然科学版), 2009, 3(2): 49-54 |
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| 作者姓名： | 文智强 褚红春 |
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| 作者单位： | [1]电子科技大学经济与管理学院,四川成都610054 [2]四川省农业机械研究设计院,四川成都610066 |
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| 摘 要： | 随着竞争的日益加剧,顾客满意已成为企业应对竞争、获得优势的手段。从比较角度就顾客感知价值对顾客满意的影响进行分析,提出基于顾客感知价值正面比较的顾客满意提升方法。
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| 关 键 词： | 顾客感知价值 正面比较 顾客满意 |
Analysis about Customer Satisfaction basing on Customer Perceived Value Positive Compare |
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| Affiliation: | WEN Zhi-qiang, CHU Hong-chun (1. School of Economical and Management of UESTC, Chengdu 610054, China; 2. Sichuan Research and Design Institute of Agricultural Machinery, Chengdu 610066, China) |
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| Abstract: | With the escalating competition in the market, customer satisfaction has become a good way to gain the advantage and to deal with the competition. The article proposed the way to rise the customer satisfaction basing on the influence of customer perceived value for customer satisfaction. |
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| Keywords: | customer perceived value positive compare customer satisfaction |
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