云南省乡村旅游发展模式探析

近年来,乡村旅游受到了越来越多人的青睐,乡村性是乡村旅游的核心卖点,极大地满足了人们回归自然的渴望。就云南省的实际情况,经营者在经营开发上应遵循以农为本、突出特色、综合效益等原则。对云南省乡村旅游发展的主要模式进行了划分:按照地理位置可以分为城镇周边型、城镇边远型和景区周边型;按照经营主体可以分为政府主导型、企业主导型、集体主导型和个体主导型;按照经营项目可以分为休闲娱乐型、民族风情型、参与体验型、疗养康乐型。

Analysis on Rural Tourism Development Pattern in Yunnan Province

In recent years, rural tourism has been favored by more and more people, "the village"is the core of rural tourism, rural tourism greatly satisfy people’ s desire to return the nature.From the actual situation of Yunnan, managers should follow the principle of agriculture ori-ented, highlight characteristics, comprehensive benefits and so on.The main mode of rural tourism development in Yunnan Province were con-cluded: according to the geographical location can be divided into town around, town remote and scenic spots around;according to the operators can be divided into the government leading mode, enterprise leading mode, the collective mode and individual mode;according to the manage-ment project can be divided into entertainment, ethnic customs, participation experience, rehabilitation model of recreation.