农村电子商务现状·问题及对策建议——以内蒙古宁城为例

对宁城县农村电子商务现状进行调查发现,宁城县城区电子商务正在逐渐普及,电子商务交易快速增长。但是,农村电子商务平台急需开发,产品购销与城区存在明显差距;另外,传统企业对电子商务认知度有限也在一定程度上阻碍了电子商务在农村的普及进程。因此,从加大政策支持和推进电子商务人才体系建设两方面提出促进宁城县农村电子商务发展的对策建议。

Current Status,Problems and Countermeasures of Rural E-commerce-A Case of Ningcheng County in Inner Mongolia

The current status of rural e-commerce in Ningcheng County was investigated .Urban e-commerce in Ningcheng County was gradually popularized.The e-commerce transaction grew rapidly.However, rural e-commerce platform was an urgent need to develop.There were signifi-cant gap between the products purchase and sale and the urban area.Besides, traditional enterprise had certain limits in cognition degree of e-commerce, which hindered the popularization process of rural e-commerce.Therefore, suggestions were put forward from two aspects of policy support and promoting the e-commerce talent system construction, so as to promote the rural e-commerce development of Ningcheng County.