基于Fishbein模型的导游信用管理数据分析

通过前期大量的文献分析研究,提出建立中国式的导游信用管理体制,并以相关的信用评价模型进行验证:从导游的工作信用度和能力信用度两方面,运用Fishbein模型对同一组导游数据分别进行研究,研究结果不仅能为游客在需求选择时提供参考,也证实了Fishbein模型在导游信用管理应用方面的可行性,可以帮助业界寻找到导游信用度评判的有效方法,并为导游员主动提高自身素质提供方向,从而促进社会导游人才队伍的建设。

Data Analysis of Tour Guide Credit Management Based on Fishbein Model

Through widely analyzing literature,it was proposed that Chinese tour guide credit management system should be established,and rele-vant credit evaluation model could be used to verify.From work credit and capacity credit of tour guides,data of the same group of tour guides were studied based on Fishbein model.The results not only can provide reference for tourists selection,but also verify the feasibility of Fisgbein model applied in tour guide credit management, provide an effective method for evaluating tour guide credit,point out direction for tour guides to improve their own guality,thus to speed up construction of tour guide talents team of the society.