数字营销视域下饲料企业线上营销模式优化分析

饲料产业是一个涉及农业、饲养业和服务业的传统型产业,具有较为完善的产业链体系,同时也具有相对稳固的发展模式.饲料行业的发展对我国经济的发展具有重要的作用,数字营销环境下,互联网和大数据为饲料企业的线上业务开展带来了机遇和挑战,为了使饲料企业得到更好的发展,饲料企业必须要抓住数字营销的机遇,克服困境,积极实施线上营销模式...

Optimization analysis of feed enterprise online marketing mode from the perspective of digital marketing

Feed industry is a traditional industry involving agriculture,animal husbandry and service industry,with a relatively perfect industrial chain system,but also has a relatively stable development model.The development of feed industry plays an important role in the economic development of China,a digital marketing environment,the Internet and big data to feed online business enterprise has brought opportunities and challenges,in order to make better development in the enterprises,feed enterprises must grasp the opportunity,digital marketing,overcoming adversity positive implementation of online marketing model optimization,Find the path suitable for their own development,to achieve sustainable development.Based on the characteristics of digital marketing,this paper analyzes the current operation status of feed enterprises and the difficulties of online marketing,and further optimize the online marketing mode of feed enterprises.