旅游纪念品地方特色的挖掘和保持

旅游纪念品是旅游者在旅游目的地购买的、具有目的地特色的纪念性商品。目前,我国旅游市场上销售的大部分旅游纪念品,存在着质次价低、简单复制、地方性特色不明显和地域文化特质消退等问题,致使旅游纪念品的生产和销售既没有起到强化地方旅游特色、凸显地域旅游文化的目的,也没有取得良好的经济效益。因此为了突出旅游纪念品的地方特色就要以地域性为基础,以纪念性为出发点,以激发游客的购买欲为目的,以传承地域文化为己任,加强旅游纪念品的设计、制作和包装。

Analysis of excavating and keeping the local specialty of tourist souvenirs

The tourist souvenirs are commemorative commodities of local specialty,which were brought by travelers at the travel destination.But at present,most of souvenirs are inferior and cheap,simple copied,local specialty is inconspicuous and local cultural characteristic gradually vanished.All these not only make stronger the local tourist characteristics by tourist souvenirs' production and sales,but also not gain a good economic profits.So,for making local specialty more conspicuous of souvenirs,we must make lo...