功能翻译理论视角下的汽车广告翻译案例分析

德国学者赖斯提出的功能翻译理论认为翻译是一种具有目的性的行为,"目的论"是该理论的首要法则。广告翻译的最终目的和功能是说服消费者采取行动购买宣传的产品或者服务。因此,广告翻译不仅仅是语言的翻译,还包含着文化上的转换。本文根据功能翻译理论,分析了现实中几个成功的汽车广告的英-汉翻译所遵循的原则,证明了功能翻译理论在广告翻译中的适用性,并为广告翻译的研究提供一定的建议和启示。

Analysis on translations of auto advertising from the perspective of Functionalist Translation Theory

The Functionalist Translation Theory,which was put forward by the German scholar Reiss regards the translation as an action with purpose,and the skopos rule is the primary principle of the theory.The final purpose of advertising translation is to persuade the consumers to purchase the products or services.Therefore,the advertising translation does not only involve the language transformation but also the process of cultural transformation.Based on the Functionalist Translation Theory,and the principle appli...