| 马里兰烟试验示范基地的SWOT分析及对策 |
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| 引用本文： | 张国平,权晓霞,伍学兵等.马里兰烟试验示范基地的SWOT分析及对策[J].安徽农业科学,2014(21):7246-7247,7250. |
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| 作者姓名： | 张国平 权晓霞 伍学兵等 |
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| 作者单位： | 湖北省烟草公司宜昌市公司,湖北宜昌443000 |
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| 摘 要： | 采用SWOT战略分析法,对影响宜昌五峰马里兰烟发展的内部优势和劣势,以及所面临的机遇和威胁等因素进行综合分析,挖掘其潜在竞争优势,提出提升宜昌五峰马里兰烟研究中心核心竞争力的相应策略,对宜昌烟草企业未来经营发展战略具有借鉴意义
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| 关 键 词： | 马里兰烟 基地 SWOT分析 发展对策 |
SWOT Analysis and Countermeasures on Maryland Tobacco Experiments and Demonstrations Base |
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| Institution: | ZHANG Guo-ping,QUAN Xiao-xia( 1.Yichang Branch of Hubei Tobacco Company, Yichang, Hubei 443000;) |
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| Abstract: | Using SWOT strategic analysis,the internal strengths and weaknesses for influencing the development of Maryland tobacco in Wufeng,Yichang were analyzed,as well as the opportunities and threats.The potential competitive advantage was tapped,the corresponding countermeasures for improving core competitiveness of Yichang Wufeng Maryland tobacco research center were put forward,which has reference value for future development strategy of Yichang tobacco enterprises. |
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| Keywords: | Maryland tobacco Base SWOT analysis Development countermeasures |
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