基于SWOT法的西宁野生动物园的发展战略分析

在全国动物园发展转型期到来之际,对西宁野生动物园积极开展行业现状调查研究,通过SWOT分析法建立模型,客观评价了其内在的优势和劣势,并对如何应对外部的机遇和威胁进行了探索,进而分别制订了优势-机会、劣势-机会、优势-威胁和劣势-威胁4种战略对策。通过这些战略对策,希望实现西宁野生动物园的可持续发展。

Development Strategies of Xining Safari Park Based on SWOT Analysis

When the transition period of national zoo development is coming,the industrial status investigation was carried out in Xining Safari Park.Through SWOT analysis method to establish the model,the strengths and weaknesses were evaluated objectively.And how to deal with the external opportunities and threats was explored,the SO （Strength-Opportunity）,WO （Weakness-Opportunity）,ST（Strength-Threat） and WT（Weakness-Threat） strategic countermeasures were formulated.By those strategic countermeasures,Xining Safari Park will be able to realize the sustainable development.