Farm Households' Simultaneous Use of Sources to Access Information on Cotton Crop Production |
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| Authors: | Muhammad Yaseen Mokbul Morshed Ahmad Peeyush Soni |
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| Institution: | 1. Regional and Rural Development Planning, Department of Development and Sustainability, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand;2. Agribusiness Management, Department of Food, Agriculture &3. Bioresources, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand |
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| Abstract: | This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings. |
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| Keywords: | information sources simultaneous use information access social networks extension media information and communication technologies (ICTs) cotton crop farm households multivariate probit |
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