| 京郊农户信息消费动机研究 |
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| 引用本文： | 孟海亮,谢明霞.京郊农户信息消费动机研究[J].安徽农业科学,2012,40(20):10687-10689,10716. |
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| 作者姓名： | 孟海亮 谢明霞 |
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| 作者单位： | 1. 北京信息科技大学经济管理学院,北京,100192
2. 北京纺织控股有限责任公司,北京,100005 |
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| 基金项目： | 北京市属高等学校人才强教深化计划——高层次人才项目，北京知识管理研究基地项目，北京信息科技大学科研基金 |
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| 摘 要： | 运用定性分析和定量分析相结合的方法,对京郊农户信息消费动机进行了实证研究。结果表明,总体来看,农户信息消费动机趋向于求实用、求廉、求谨慎和求知,求及时、好奇并不是多数农户的主要信息消费动机;不同户主及农户消费的信息消费动机明显不同。
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| 关 键 词： | 农户 信息消费 动机 |
Research on the Information Consumption Motivation of Rural Households in Suburban Beijing |
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| Institution: | MENG Hai-liang et al(School of Economics & Management,Beijing Information Science & Technology University,Beijing 100192) |
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| Abstract: | The information consumption motivation of rural households in suburban Beijing was studied by using the qualitative and quantitative analysis methods.As indicated by the results,the information consumption of rural households is mainly motivated by their seek of practicalness,cheapness,prudence and knowledge instead of the pursuit of timeliness and curiosity;different people have different motivations to information consumption. |
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| Keywords: | Rural households Information consumption Motivation |
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