| 农家乐顾客满意度实证研究——以天津市下营镇为例 |
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| 引用本文： | 路越平,李小勇,周琳,张红.农家乐顾客满意度实证研究——以天津市下营镇为例[J].安徽农业科学,2012,40(20):10658-10660,10700. |
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| 作者姓名： | 路越平 李小勇 周琳 张红 |
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| 作者单位： | 1. 北京林业大学经济管理学院,北京,100083
2. 江西财经大学旅游与城市管理学院,江西南昌,330013 |
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| 基金项目： | 教育部北京林业大学科技创新计划人文社科振兴专项，北京林业大学《市场营销学》精品课程建设项目，[The study was supported by a grant from Ministry of Education |
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| 摘 要： | 基于对天津市下营镇农家乐顾客满意度的实地调查,以美国顾客满意度指数模型(ACSI)为基本理论依据,运用主成分分析法对顾客满意度进行综合评价,并分析顾客满意度与顾客忠诚度之间的关系。结果表明,个性化营销、完善的信息网络建设有助于改善顾客满意度,进而提高顾客忠诚度。
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| 关 键 词： | 顾客满意度 顾客忠诚度 主成分分析 农家乐 |
Empirical Study on Customer Satisfaction with Farm Tourism |
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| Institution: | LU Yue-ping et al(School of Economics and Management,Beijing Forestry University,Beijing 100083) |
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| Abstract: | Based on the field investigation of the customer satisfaction with farm tourism in Xiaying Town of Tianjin,and according to the basic theory of American Customer Satisfaction Index Model(ACSI),the principal component analysis was used to evaluate customer satisfaction and analyze its relationships with customer loyalty.The results showed that the personalized marketing and the advanced information network would help to improve customer satisfaction and customer loyalty. |
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| Keywords: | Customer satisfaction Customer loyalty Principal component analysis Farm tourism |
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