| 基于共生的农业产业化经营各主体协同营销的思考 |
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| 引用本文： | 郭锦墉,魏毅.基于共生的农业产业化经营各主体协同营销的思考[J].江西农业大学学报,2004,26(6):944-947. |
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| 作者姓名： | 郭锦墉 魏毅 |
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| 作者单位： | 江西农业大学经济贸易学院,江西,南昌,330045 |
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| 基金项目： | 国家自然科学基金项目(70341041) |
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| 摘 要： | 入世后，我国农业面临的营销环境发生巨大的变化，农业生产经营者因自身的劣势必须联合起来。协同营销模式是首选。就农业产业化经营各主体实施协同营销的必要性、可行性及如何实施协同营销进行讨论。
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| 关 键 词： | 农业产业化 经营主体 协同营销 |
| 文章编号： | 1000-2286(2004)06-0944-04 |
| 修稿时间： | 2004年5月27日 |
Thinking on Coordinated Marketing of the Pricipal Parts in Industrialized Management of Agriculture Based on Intergrowth |
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| GUO Jin-yong,WEI Yi.Thinking on Coordinated Marketing of the Pricipal Parts in Industrialized Management of Agriculture Based on Intergrowth[J].Acta Agriculturae Universitis Jiangxiensis,2004,26(6):944-947. |
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| Authors: | GUO Jin-yong WEI Yi |
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| Abstract: | Since China entered WTO, the marketing environment facing Chinese agriculture has changed greatly. All the individuals engaged in agricultural production have to united so as to get out of their own inferior position. Their first chosen pattern for marketing is coordination. This paper deals with the necessity, feasibility of coordinated marketing of the principal parts in industrialized management of agriculture and some strategies for its implementation. |
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| Keywords: | industralization of agriculture principal parts in management coordinated marketing |
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