| 乌鲁木齐市农业旅游消费者行为分析 |
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| 引用本文： | 岳明,余国新,王志杰,朱志强,吾买尔江.乌鲁木齐市农业旅游消费者行为分析[J].内蒙古农业科技,2012(3):64-66. |
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| 作者姓名： | 岳明 余国新 王志杰 朱志强 吾买尔江 |
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| 作者单位： | 1. 新疆农业大学经济与贸易学院,新疆乌鲁木齐,830052
2. 乌鲁木齐达坂城区旅游局,新疆乌鲁木齐,830052 |
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| 摘 要： | 农业旅游是农业和旅游业相结合的产物,是农业和旅游业发展的必然趋势,也是旅游需求多元化的必然结果。文章以乌鲁木齐市农业旅游消费者为研究对象,对其基本资料、旅游动机以及影响因素等进行问卷调查,并且针对调查结果,为政府和旅游企业提出了相应的对策建议。
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| 关 键 词： | 农业旅游 消费者行为 乌鲁木齐 |
The Analysis of Agricultural Tourism Consumer Performance in Urumqi |
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| Institution: | YUE Ming(Economy and Trade School of Xinjiang Agricultural University,Urumqi 830052,China) |
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| Abstract: | Agricultural tourism is a production combined with agriculture and tourism.It is not only the inevitable trend of the development of agriculture and tourism,but also it is the inevitable result of tourism demand diversity.Taking the agricultural tourism consumers in Urumqi city as research object,this paper investigates their basic information,tourist motivation and influencing factors.And according to the investigation results,it puts forward the corresponding countermeasure proposal for the government and the tourism enterprises. |
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| Keywords: | Agricultural tourism Consumer behavior Urumqi |
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