| 消费者安全食品购买倾向解释模型的构建——计划行为理论框架下的定性研究 |
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| 引用本文： | 罗丞,郑庆昌.消费者安全食品购买倾向解释模型的构建——计划行为理论框架下的定性研究[J].福建农业大学学报(哲学社会科学版),2009(6):36-41. |
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| 作者姓名： | 罗丞 郑庆昌 |
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| 作者单位： | [1]福建农林大学经济与管理学院 [2]江夏学院（筹）经济贸易系,福建福州350002 [3]福建农林大学人文社会科学学院,福建福州350002 |
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| 摘 要： | 基于对计划行为理论及其研究进展的简要回顾，采用定性研究的方法，总结和归纳出中国消费者安全食品购买倾向的影响因素。在此基础上构建出中国消费者安全食品购买倾向的解释模型。
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| 关 键 词： | 安全食品 购买倾向 解释模型 计划行为理论 |
Establishment of the explanatory model on consumers purchase intention regarding safety foods -- Qualitative research according to the theory of planned behavior |
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| LUO Cheng,ZHENG Qing-chang.Establishment of the explanatory model on consumers purchase intention regarding safety foods -- Qualitative research according to the theory of planned behavior[J].Journal of Fujian Agricultural University(Social Science Edition),2009(6):36-41. |
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| Authors: | LUO Cheng ZHENG Qing-chang |
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| Institution: | 1. College of Economics and Management, Fufian Agriculture and Forestry University, Fuzhou, Fujian 350002,China; 2. Department of Economics and Trade, Jiangxia College, Fuzhou , Fujian 3 50002 , China ; 3. College of Humanities and Social Sciences, Fujian Agriculture and Forestry University, Fuzhou , Fujian 350002,China) |
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| Abstract: | Based on brief review of the advance in the theory of planned behavior, the paper concludes the determinant factors of purchase intention on safety foods for Chinese consumers by qualitative research methods. On this foundation, the explanatory model on consumers purchase intention regarding safety foods for Chinese is built. |
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| Keywords: | safety food purchase intention explanatory model theory of planed behavior |
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