生态旅游区游客人口统计学特征与旅游偏好研究——以漓江古东景区为例

通过问卷调查和深度访谈对古东生态旅游区游客的人口统计学特征与旅游行为进行研究。结果表明：游客年龄、性别、职业、收入等对旅游出行具有明显的影响；游客对生态旅游区原生态自然景观与生态环境质量关注度高，景区原始自然风貌与森林环境是最具吸引力的旅游资源；生态旅游区游客以观光旅游和休闲度假旅游为主；游客的生态环境保护意识和生态旅游知识相对不足，不文明行为表现较多。并对提高生态旅游者素质和生态环境保护意识提出了建议。

Study on Preference and Demographic Characteristics of Tourists in Ecotourism Area

The behavior and demographic characteristics were studied through questionnaire investigation and deep interview. The results showed that People′s age, gender, occupation and income had great influent to their tourism; natural landscape and eco-environmental quality were paid more attention, while the original scenic and forest were the most attractive resources; sight seeing and leisure tourists took a great proportion; tourists were lack of ecological awareness and not behave civilized enough. The suggestions of improving tourists′ quality and awareness of protectting environment were put forward.