模糊决策理论在旅游资源综合评价中的应用——以哈尔滨北方森林动物园为例

在大量调查数据和资料的基础上,运用模糊数学的理论和方法,对哈尔滨北方森林动物因旅游资源进行了评价和分析:采用构造矩阵法确定森林动物园各评价指标的权重系数;采用游客调查和专家组判断相结合的方法,确定旅游资源评价指标的隶属度,从而建立了哈尔滨北方森林动物园定量评价的指标体系和模糊评价的数学模型。评价结果为:哈尔滨北方森林动物园旅游资源评价的最终分值为:0．794。这一景点的资源开发品质介于优级与中级之间,具有进一步开发的潜力。此评价以期为科学决策提供更可靠的依据。

Application of Fuzzy Theory to Comprehensive Evaluation of Tourism Resources: A Case Study of Harbin North Forest Zoo

The tourism resources of Harbin North Forest Zoo were evaluated on the basis of data from massive investigation by the methods in fuzzy theory. An index system for quantitative evaluation and a mathematical model of fuzzy appraisement for Harbin North Forest Zoo were established by means of the determination of the weighty parameter and the subordination of each appraisal index through constructing structure matrixes and tourist investigation combined with the expert markings. The evaluation result showed that the final composite score of tourism resources of Harbin North Forest Zoo is 0.794, which indicates that the zoo has certain potential in further development in terms of its situation of tourism resources between superior and intermediate grade level.