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Description of green versus environmentally indifferent consumers of wood products in Scandinavia: flooring and decking
Authors:Anders Roos  Anders Qvale Nyrud
Affiliation:1. Department of Forest Products, Swedish University of Agricultural Sciences, P.O. Box 7008, Uppsala, S-750 07, Sweden
2. Department of Ecology and Natural Resources Management, Norwegian University of Life Sciences, ?s NO-1432, Oslo, Norway
Abstract:
Keywords:Forest certification  Eco-labeling  Consumer preferences  Market segmentation
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