新媒体时代气象信息服务途径延伸思考

传统气象信息传递方式为广播、电视、手机短信、电子显示屏和互联网，信息接收存在时间和 地点局限性，新媒体时代应运而生的气象微博微信、应用APP 等实现了信息服务途径有效延伸，公众 可获取实时、丰富的信息内容，并可互动、转发和共享，扩大信息覆盖面。当前应将传统与先进途径相 融合，拓宽信息接收面，降低灾害损失。

Extension of Meteorological Information Service in the New Media era

The traditional ways of meteorological information transmission are radio, television, mobile phone short message, electronic display screen and Internet, in the new media era, the weather micro-blog, micro-letter and application APP have effectively extended the information service channels, and the public can obtain real-time and rich information content, and can interact, forward and share, and expand the cover? age of information. At present, the traditional and advanced ways should be combined to widen the informa? tion receiving area and reduce the disaster loss.