农村电商发展现状研究——以新余市分宜县为例

本文选取2018 年全国电子商务进农村综合示范县——分宜县为调研地点，采访当地知名电 商企业与常住居民，收集相关数据，深入探寻当地农村电商的发展现状，以期为相关部门完善扶贫政 策提供一定理论依据。

A Study on the Development of Rural E-commerce—— Taking Fenyi County of Xinyu City as an Example

This paper selects the national e-commerce into the rural comprehensive demonstration county in 2018—— Fenyi County as the research site, interviews the local well-known e-commerce enterprises and resident residents, collects relevant data, and deeply explores the current situation of the development of lo? cal rural e-commerce, in order to provide a certain theoretical basis for the relevant departments to improve the poverty alleviation policy.