中国邮政储蓄银行在农村市场的发展战略研究

农村经济的发展离不开强有力的金融支持，作为国有商业银行，中国邮政储蓄银行定位于服 务“三农”，将承担起“普之城乡，惠之于民”的社会责任。本文立足于我国邮政储蓄银行的发展现状， 利用SWOT 法对邮储银行在农村市场推广的优劣势、机遇、挑战进行了透彻分析，结合目标市场的特 征，有针对性地提出了营销发展策略，明确掌握了邮储银行在农村市场的发展方向。

Study on the Development Strategy of China Postal Savings Bank in Rural Market

The development of the rural economy is inseparable from strong financial support. As a stateowned commercial bank, China Postal Savings Bank is positioned to serve the "three rural issues" and will assume the social responsibility of "universal and rural areas benefit the people". Based on the development status of China Postal Savings Bank, this article uses the SWOT method to thoroughly analyze the advantag? es, disadvantages, opportunities and challenges of the promotion of the Postal Savings Bank in the rural mar? ket. Combining the characteristics of the target market, the marketing development strategy is put forward in a targeted manner, and the development direction of the Postal Savings Bank in the rural market is clearly grasped.