| 基于移动互联网的中国淡水珍珠销售模式探究 |
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| 作者姓名： | 刘洋 宋林潇 |
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| 作者单位： | 威海海洋职业学院 山东,威海 264300;山东交通学院国际商学院 山东,威海 264209 |
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| 摘 要： | 中国是珍珠养殖大国，基于移动互联网发展起来的移动电商平台是电商的新业态，中国淡水
珍珠销售需要通过移动电商业务的开展拓宽销售渠道，完成产业转型，通过移动电商的发展反哺淡水
珍珠养殖，并通过珍珠养殖的提质增效促进淡水珍珠在移动互联网的销售模式实现更高的探索。
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| 关 键 词： | 淡水珍珠 移动电商 销售模式 |
Research on Chinese Freshwater Pearl Sales Model Based
on Mobile Internet |
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| Authors: | LIU Yang SONG Linxiao |
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| Institution: | 1Weihai ocean Vocational College；2 Shandong Jiaotong University International Business School |
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| Abstract: | China is a big country of pearl breeding, and the mobile e-commerce platform based on mobile In?
ternet is a new form of e- commerce. China's freshwater pearl sales need to expand the sales channels
through mobile e-commerce business, complete the industrial transformation, feed freshwater pearl culture
through the development of mobile e-commerce, and promote the sale mode of freshwater pearl in mobile In?
ternet through the improvement of quality and efficiency of pearl culture. |
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| Keywords: | freshwater pearl mobile e-commerce sales model |
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