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信息获取、风险偏好与技术密集型农机社会化服务——基于江西省水稻规模经营户的调研
引用本文:唐文苏,翁贞林,鄢朝辉. 信息获取、风险偏好与技术密集型农机社会化服务——基于江西省水稻规模经营户的调研[J]. 中国农业大学学报, 2022, 27(4): 270-280
作者姓名:唐文苏  翁贞林  鄢朝辉
作者单位:江西农业大学 经济管理学院, 南昌 330045;江西农业大学 经济管理学院, 南昌 330045; 江西农业大学 江西省乡村振兴战略研究院, 南昌 330045;江西农业大学 江西省乡村振兴战略研究院, 南昌 330045; 中国农业科学院 农业经济与发展研究所, 北京 100081
基金项目:国家自然科学基金项目(71573111,71763012);江西省青年马克思主义者理论研究创新工程项目(20QM96);江西农业大学经济管理学院研究生创新专项资助项目(JG2020003)
摘    要:为探索提高水稻生产农机化率,基于江西省367户水稻规模经营户调查数据,应用Probit模型,探讨信息获取对规模经营户采用技术密集型农机社会化服务行为的影响及风险偏好的调节作用.结果表明,信息获取对规模经营户购买技术密集型农机社会化服务有显著正向影响,风险偏好在互联网和技术密集型农机社会化服务行为间起正向调节作用.因此需...

关 键 词:信息获取  风险偏好  技术密集型  农机社会化服务
收稿时间:2021-06-29

Information acquisition, risk preference and the socialized services of technology-intensive farm machinery: A study based on rice scale management households in Jiangxi Province
TANG Wensu,WENG Zhenlin,YAN Zhaohui. Information acquisition, risk preference and the socialized services of technology-intensive farm machinery: A study based on rice scale management households in Jiangxi Province[J]. Journal of China Agricultural University, 2022, 27(4): 270-280
Authors:TANG Wensu  WENG Zhenlin  YAN Zhaohui
Affiliation:School of Economics and Management, Jiangxi Agricultural University, Nanchang 330045, China;School of Economics and Management, Jiangxi Agricultural University, Nanchang 330045, China; Jiangxi Rural Revitalization Strategy Research Institute, Jiangxi Agricultural University, Nanchang 330045, China; Jiangxi Rural Revitalization Strategy Research Institute, Jiangxi Agricultural University, Nanchang 330045, China; Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences, Beijing 100081, China
Abstract:In order to explore the improvement of the agricultural mechanization rate of rice production, this study applies a Probit model based on a survey data of 367 rice scale operators in Jiangxi Province. The moderation effect of information acquisition on the behavior of scale operators to adopt technology-intensive agricultural machinery socialization service and the moderating role of risk preferences are investigated. The results show that: Information acquisition has a significant positive effect on the purchase of technology-intensive agricultural machinery socialization services by large-scale operators; Risk preference plays a positive moderating role between the Internet and technology-intensive agricultural machinery socialization services behavior. Therefore, it is necessary to accelerate the improvement and promotion of network infrastructure construction in rural areas and improve the ability of large-scale operators to obtain technical information, increase the willingness of large-scale operators to adopt technology-intensive socialized agricultural machinery services and help the construction of rural revitalization and agricultural modernization.
Keywords:information acquisition   risk preference   technology intensive   agricultural machinery socialization service
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