| 城市连锁商业向农村零售商业扩张的营销策略 |
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| 引用本文： | 胡保玲,徐玲. 城市连锁商业向农村零售商业扩张的营销策略[J]. 安徽农业科学, 2007, 35(34): 11315-11317 |
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| 作者姓名： | 胡保玲 徐玲 |
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| 作者单位： | 1. 青岛理工大学商学院,山东青岛,266520
2. 青岛科技大学经济与管理学院,山东青岛,266042 |
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| 摘 要： | 连锁经营是我国农村零售商业的发展趋势。文章针对农村零售商业的现状,提出了基于小型商业圈的连锁经营规划和相应的营销策略。
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| 关 键 词： | 连锁商业 农村零售商业 乡村商店营销策略 |
| 文章编号： | 0517-6611(2007)34-11315-02 |
| 修稿时间： | 2007-06-20 |
Marketing Strategy of Expanding Urban Chain Commerce to Rural Retail Business |
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| HU Bao-ling. Marketing Strategy of Expanding Urban Chain Commerce to Rural Retail Business[J]. Journal of Anhui Agricultural Sciences, 2007, 35(34): 11315-11317 |
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| Authors: | HU Bao-ling |
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| Abstract: | Chain operation is a developing tendency of rural retail business in China.In view of the status of rural retail business,the chain operation programming and corresponding marketing strategy based on small business circle were suggested. |
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| Keywords: | Chain commerce Rural retail business Countryside store Marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
