动漫产业民族化浅析

指出了随着文化市场的不断开放,越来越多的外来作品充斥着中国市场。面对咄咄逼人的外来动漫潮流,我们国产的动漫市场份额所占比重越来越少,甚至有江河日下之势。面对如此严峻形势,要如何奋起才能改变现在这种被动的局面呢？就动漫产业民族化的角度来分析、寻求答案,以求找到问题的突破口。试从动漫本质、国内动漫产业的问题、民族化实施途径等几个方面进行了阐述,以期能窥探冰山之一角,以起抛砖引玉之功效。

Analysis of Nationalization of Animation Industry

As the cultural market continuously open, more and more foreign works fill with the domestic market of China. In the face of aggressive foreign cartoon tide, the domestic animations gain less market share. Under such serious situation, how can domestic animation industry get up to change this passive situation now？ This article seeks answers to this question from the perspective of the nationalization of animation industry. And then it discusses the essence of cartoon, the problems of domestic animation industry, and implementing ways of nationalization, in order to provide guidance for the future development of domestic animation industry.